THE BLOG

Your average position just improved dramatically. You didn't do anything different. Something smells wrong because something is wrong.

Google quietly killed the ability to view 100 search results at ...

Your form asks for email and company name. You get both. You know nothing about whether they're worth calling.

Traditional lead capture treats everyone equally. Someone downloads your content, you ge...

Nobody downloads your 30-page ebook. Stop pretending they do.

You spent weeks writing it. Your designer made it beautiful. You gate it behind a form. People download it. Your lead count increases. Su...

You're tracking 3,847 individual keywords. Congratulations. You've built a spreadsheet nobody can interpret and insights nobody can action.

Individual keyword tracking made sense when websites ranked...

Your survey says customers love your product. Your churn rate says otherwise. One of these is lying, and it's probably your survey.

Bad survey design is worse than no survey at all. At least ignoranc...

Your organic traffic is down. Your rankings are up. Your impressions are steady. Welcome to the new normal.

We're watching a fundamental shift in how search success gets measured. The old playbook sa...

Google didn't just add AI to search. They created two entirely separate search experiences that require completely different optimization strategies. Most marketers are treating them as the same thing...

You craft the perfect prompt. Detailed audience description. Specific tone parameters. Exact format requirements. Constraint catalog. Example sentences. The output is technically correct and creativel...

Ask AI to "develop a Q4 campaign strategy" and you'll get a bulleted list of generic tactics. Launch channels. Set KPIs. Create content calendar. Test and optimize. It's not wrong. It's just useless.

Your creative team knows how to read a brief. Background, objectives, target audience, key message, tone. They've internalized this structure through years of campaigns. They fill in gaps with institu...

You type "Write a blog post about email marketing" into ChatGPT. You get 500 words of generic advice that could have been written in 2015. No brand voice. No strategic angle. No acknowledgment of your...

You've been using AI for three months. You feel faster, maybe more capable. But when your manager asks "How much better are you at this?", you offer vague assurances about productivity gains.

That's ...

Your CMO asks you to generate a competitive analysis using AI. You've never done this before. Two options: watch a tutorial and hope for the best, or practice first in a consequence-free environment.

We've all met that marketer. The one who's read every AI article, watched every tutorial, attended every webinar. They can cite GPT-4's parameter count and explain transformer architecture. They know ...

A Fortune 500 CMO showed us their 2025 organizational chart. Eight positions had titles we'd never seen before. Not variations on existing roles—entirely new functions that didn't exist in 2022. The m...

A marketing team celebrated their AI-powered email campaign. Open rates up 23%, click-through rates up 31%, conversions up 18%. Beautiful numbers. Then someone asked a different question: how much hum...

A SaaS company ranked number one for their primary keyword for three years straight. Position one, 40% click-through rate, beautiful performance. Then ChatGPT's SearchGPT launched. Their traffic dropp...

A mid-market B2B company ran the numbers on their marketing operations. They employed two full-time coordinators whose primary job was moving data between systems. Copying lead information from webfor...

A marketing director once showed us a PowerPoint deck with 47 slides of Excel tables. Raw numbers, no context, zero visual hierarchy. The CEO lasted four slides before checking email. Six months later...

Programmatic advertising accounts for over 90% of digital display ad spending in the United States. That's roughly $600 billion flowing through automated bidding systems globally, making split-second ...

You need someone who understands marketing strategy, can implement AI systems, and knows operations well enough to actually execute.

That person doesn't exist. Or costs $300,000. Or exists but alread...

Three months ago you gave someone a project. They're still "assessing the current state" and haven't delivered anything.

Meanwhile, someone else knocked out the same work in a week using AI, iterated...

If your primary value is execution, AI just became your competitor.

And it's cheaper. And faster. And it doesn't need benefits or vacation time or performance reviews. It follows instructions perfect...

A marketing department just replaced most of its team with AI agents. Not as a thought experiment. Actually did it.

Six AI employees now handle project management, content creation, workflow automati...