THE BLOG
One of the things I've been frustrated by, as you can maybe tell, is that people say Google is dead and Google doesn't matter anymore. That's just really not true at all because I wanted to think macr...
I'm sure you all remember the foundational HubSpot framework from fifteen years ago when they said the reasons why people search something on the internetā€”that was the foundation of all the content we...
The misconception is that AI makes it easier to create content, so quality standards will drop. But the reality is exactly the oppositeā€”the content quality bar is rising, not falling. This counter
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Google is expanding customer lifecycle tools in Google Analytics with new audience templates and dynamic remarketing features that help you target and re-engage high-value customers more easily. The c...
The idea of automation versus quality has always been a trade-off. But as AI grows more commonplace and people learn how to use it, it's becoming less and less of a trade-off than ever. Previously, au...
Meta is informing some users that they will soon be restricted in how many link posts they can share each month, unless they pay for its Meta Verified subscription service. Some Page and professional ...
Organic traffic is dropping. ChatGPT and Gemini referrals barely scratch the surface of what's been lost. The narrative that "traffic is simply coming from a new source" is inaccurate. Search and enga...
Business-to-consumer marketing will face multiple challenges in 2026, such as price hikes, artificial intelligence-driven privacy breaches, and a decline in measurement confidence, according to a repo...
Artificial intelligence is changing digital marketing, and websites are at the center of this change. A website is often the first place customers go to learn about a business, compare options, or mak...
Are you becoming more wary of liking or sharing posts on social media, due to concerns that content could be AI-generated and you could look like a chump as a result? One of the potential side effects...
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Marketers haveĀ been convinced that HubSpot is for them, and it's really just an expensive contact database. They use it just for emailing or they're only using a small portion of it when they have ...
According to recent study by SurveyMonkey, 69% of American marketers reported feeling excited about the rise of AI and its impact on their jobs. As we step into a new era of marketing wher
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Most business owners assume that if Google or Meta approves an ad, it's safe. The thinking is simple: trillion-dollar platforms with sophisticated compliance systems wouldn't allow ads that expose adv...
Tech sprawl is a newer term, though the problem has been building for years. It's definitely happening more with AI tools where companies think "Okay, I want this data enrichment tool because it h
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We're living through a collective delusion. Marketing teams spend hours mapping semantic clusters for large language models while their title tags still say "Home | Company Name." They obsess over vec...
LinkedIn is getting more attention. Over the past year, content sharing in the app is up 15%, while comments in the feed have increased by 24%, according to Gyanda Sachdeva, LinkedIn's VP of Product M...
While marketers obsess over figuring out how to engage younger consumers, it's easy to overlook those who are 50 and older. However, this group boasts $8.3 trillion in collective spending power and re...
YouTube has released its final feature update review of 2025, which includes a range of changes: the expansion of voice replies, broader availability of its "Create" app, updated channel g
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Pinterest has acquired connected TV advertising platform TvScientific, marking the first time Pinterest has wedded its intent-based audience insights with a CTV advertising engine. Financial terms of ...
The search environment is changing rapidly, and relying solely on traditional visibility just won't cut it anymore. As AI-driven technologies like ChatGPT become more prevalent, it's crucial that your...
Discovery happens before search demand becomes measurable. Interest forms across social feeds, Reddit threads, and AI-generated answers long before appearing as keyword search volume. By the time your...
Snapchat has added a fun new AI activation for the holidays, with its new "Animate It" Lens now available for paying Snap users. Snapchat's new video AI Lens will enable you to activate an animation i...
Google removed more reviews in the first seven months of 2025 than in any comparable period on record. This isn't a bug. It's not a temporary glitch. It's deliberate enforcement at scale, powered by A...
X has published its latest marketing calendar, an interactive display of key dates and events throughout 2026, which provides guidance as to what's happening each month. The guide itself is pretty str...
