THE BLOG
The old playbook is officially dead. You know the one ā€“ build a product, create some ads, hope for the best, then frantically patch revenue leaks with discount codes and "limited time offers." In the ...
The marketing technology landscape shifted quietly but significantly in 2025, with Apple and Google rolling out updates that fundamentally changed how consumers interact with email and SMS campaigns. ...
When the hospitality industry starts talking about 'brand evolution,' smart marketers in every sector should pay attention. Hotels, restaurants, and travel brands are often the canaries in the coal mi...
Most marketers think about sensors in terms of smartphones and wearables, but there's a massive infrastructure play happening right under our noses. The industrial sensor market is projected to hit $3...
The marketing department at Netflix isn't just humans anymore. Neither is the creative team at Spotify, or the campaign managers at most Fortune 500 companies. We're witnessing the emergence of someth...
Here's the uncomfortable truth about customer experience: Most CX teams aren't failing because they lack passion, cutting-edge tools, or mountains of data. They're failing because when improvement sta...
Here's the paradox keeping marketing leaders up at night: surveys show marketers are "happy" with their measurement capabilities, yet measurement remains one of the biggest pain points in the industry...
The AI revolution in marketing isn't just changing how we target audiences or optimize campaignsā€”it's fundamentally reshaping our responsibility as stewards of brand trust. While we've been busy celeb...
The marriage of behavioral economics and AI marketing feels like it should be perfectā€”algorithms that can predict and influence human behavior at scale. But here's the thing: most AI marketers are app...
The marketing world loves its shiny new toys, and AI is the shiniest of them all. But here's what's fascinating: while everyone's obsessing over automation and efficiency, the most profound opportunit...
A customer reaches out to your support team at 2 AM, frustrated about a delayed order that's meant to be a birthday gift. Instead of getting a robotic "We have received your inquiry and will respond w...
Let's say it's Black Friday, your automated email sequences are humming along perfectly, your chatbots are handling customer inquiries like champs, and your programmatic ads are optimizing in real-tim...
We're living through marketing's greatest paradox. AI can analyze millions of data points in seconds, predict consumer behavior with startling accuracy, and optimize campaigns in real-time. Yet the mo...
You've been there. The quarterly planning meeting where everyone's nodding along to the same predictable playbook: "Let's optimize our funnel," "We need more personalization," "What about our attribut...
Your AI-powered marketing campaign just launched globally, the translation is flawless, and your targeting algorithms are humming. But somehow, you're getting engagement rates that would make a Linked...
The social media landscape is shifting beneath marketers' feet, and smart retailers are already jumping ship. As algorithms become increasingly opaque and AI-generated content floods feeds, brands are...
While legacy alcohol brands scramble to figure out the "sober curious" movement, Campari America is playing chess while others play checkers. With younger consumers increasingly prioritizing wellness ...
When the world feels more divided than ever, Coca-Cola is betting big that the universal language of sports can still bring people together. Their 2026 World Cup campaign, featuring a cover of Van Hal...
Every marketing leader has been there: presenting a beautifully crafted strategy deck to executives, complete with quarterly roadmaps, resource allocations, and confident projections. Six months later...
Picture this: A VP of marketing confidently tells you her prospects find them through "organic search, some paid, a little social." Then you open ChatGPT, type in exactly what her ideal customer would...
Every marketing team seems to be having the same conversation these days: "Should we let AI handle this entire campaign?" It's tempting, especially when platforms promise fully automated, AI-driven ca...
I'm sure you all remember the foundational HubSpot framework from fifteen years ago when they said the reasons why people search something on the internetā€”that was the foundation of all the content we...
The idea of automation versus quality has always been a trade-off. But as AI grows more commonplace and people learn how to use it, it's becoming less and less of a trade-off than ever. Previously, au...
Meta is informing some users that they will soon be restricted in how many link posts they can share each month, unless they pay for its Meta Verified subscription service. Some Page and professional ...
