THE BLOG
Third-party cookies are dead. iOS 14.5 killed them on mobile. Chrome's Privacy Sandbox buried what remained. GDPR wrote their obituary. The golden age of digital stalking—following customers across th...
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The MBA is dead. Long live the PhD.
Walk into any Fortune 500 boardroom and you'll find a curious shift. The new CMO has a doctorate in behavioral economics, not an MBA in marketing. She speaks in...
Remember when you needed seventeen different tools to run a marketing campaign? Email platform, analytics dashboard, social scheduler, lead capture forms, landing page builder, CRM integration, attrib...
Third-party cookies are dead. iOS 14.5 killed them on mobile. Chrome's Privacy Sandbox buried what remained. GDPR wrote their obituary. The golden age of digital stalking—following customers across th...
You became a marketing leader to create campaigns, not manage software. But somewhere between hiring your third contractor and launching your fifth campaign, you became the reluctant CTO of a 20-tool ...
Microsoft's Tay lasted 16 hours. The AI chatbot designed to learn from Twitter conversations quickly devolved into spouting racist, sexist rants before Microsoft pulled the plug. Air Canada's chatbot ...
AI automates the obvious. It optimizes campaigns, personalizes content, and predicts customer behavior with mathematical precision. But marketing's hardest problems aren't mathematical—they're psychol...
Your marketing team knows everything and nothing. Sarah launched that killer campaign last quarter, but she's gone to a startup. The brilliant strategy session from January? Buried in Slack threads no...
Everyone wants to build the next Y Combinator or Toastmasters. They see thriving professional networks generating millions in revenue and assume community building is a fast path to passive income. Th...
Web3 marketing died with Bored Apes and celebrity endorsements. The speculative bubble burst, taking with it the influencer campaigns, Twitter Spaces hype sessions, and million-dollar JPEG marketing s...
SEO isn't dead—it's evolving at warp speed. While basic keyword stuffing and link building become increasingly irrelevant, advanced SEO practitioners are conquering an entirely new dimension of search...
We're witnessing the systematic obsolescence of human creative labor. What took millennia to develop—artistic skill, design intuition, writing craft—AI now replicates in milliseconds. The romantic not...
We've reached marketing's Socratic moment. The marketers who master AI aren't the ones with the most technical skills—they're the ones who ask better questions. While others fumble with basic prompts ...
Manual data analysis has become as obsolete as manual typesetting after digital publishing. While marketers still spend 70-90% of their time cleaning spreadsheets and building basic reports, AI system...
Traditional campaign management—manually setting up ads, scheduling posts, A/B testing subject lines, adjusting budgets daily—has become as obsolete as using a map instead of GPS. AI systems now handl...
The age of the Renaissance marketer—capable across all disciplines, master of none—dies with the rise of artificial intelligence. We're witnessing marketing's great unbundling, where generalist roles ...
We're witnessing the systematic elimination of the marketing generalist—that adaptable professional who could handle content, social media, email campaigns, and basic analytics with competent mediocri...
We inhabit marketing's answer to Schrödinger's paradox—our AI tools are simultaneously brilliant and delusional. OpenAI's latest reasoning models hallucinate at rates reaching 48%. Nearly half of what...
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The marketing department apocalypse has begun, and most professionals don't realize they're already casualties. Forrester research reveals that advertising agencies will lose 32,000 jobs—7.5% of th...
The death knell for screen-based marketing has begun to sound. With 153.5 million Americans expected to use voice assistants by 2025, representing a 20.5% global adoption rate, we stand at the precipi...
We're witnessing the most dramatic skill obsolescence since the Industrial Revolution dismantled artisan guilds. Marketing professionals cling to competencies that AI systematically renders redundant,...
The FTC issued more than $785 million in fines in 2024 for deceptive AI-generated advertising alone. Meanwhile, 61% of businesses using AI in marketing faced compliance-related issues in the same year...
Over half of consumers prefer interacting with bots for quick service, yet 48% of individuals value a chatbot's problem-solving efficiency above its personality. This paradox reveals the brutal truth ...
We're witnessing the death of one-size-fits-all marketing tools. Over 2 million businesses worldwide have integrated ChatGPT into their workflow, yet most marketers are still using it like an expensiv...