THE BLOG
A Fortune 500 CMO showed us their 2025 organizational chart. Eight positions had titles we'd never seen before. Not variations on existing roles—entirely new functions that didn't exist in 2022. The m...
A marketing team celebrated their AI-powered email campaign. Open rates up 23%, click-through rates up 31%, conversions up 18%. Beautiful numbers. Then someone asked a different question: how much hum...
A SaaS company ranked number one for their primary keyword for three years straight. Position one, 40% click-through rate, beautiful performance. Then ChatGPT's SearchGPT launched. Their traffic dropp...
A mid-market B2B company ran the numbers on their marketing operations. They employed two full-time coordinators whose primary job was moving data between systems. Copying lead information from webfor...
A marketing director once showed us a PowerPoint deck with 47 slides of Excel tables. Raw numbers, no context, zero visual hierarchy. The CEO lasted four slides before checking email. Six months later...
Programmatic advertising accounts for over 90% of digital display ad spending in the United States. That's roughly $600 billion flowing through automated bidding systems globally, making split-second ...
You need someone who understands marketing strategy, can implement AI systems, and knows operations well enough to actually execute.
That person doesn't exist. Or costs $300,000. Or exists but alread...
Three months ago you gave someone a project. They're still "assessing the current state" and haven't delivered anything.
Meanwhile, someone else knocked out the same work in a week using AI, iterated...
If your primary value is execution, AI just became your competitor.
And it's cheaper. And faster. And it doesn't need benefits or vacation time or performance reviews. It follows instructions perfect...
A marketing department just replaced most of its team with AI agents. Not as a thought experiment. Actually did it.
Six AI employees now handle project management, content creation, workflow automati...
You need to hire someone who can build AI content agents, automate workflows, and deploy agentic systems across your marketing stack.
Good luck with that.
The skills your marketing department needs ...
Your marketing org chart looks the same as it did in 2019. That's your problem.
Marketing director at the top. Coordinators handling execution. Specialists for SEO, paid ads, social media. Maybe a co...
You're using AI wrong if you're still typing prompts into ChatGPT every time you need content.
One-off prompts are fine for answering questions. They're terrible for building a repeatable content sys...
Your content ranks number one. Traffic is down 30%. Welcome to 2025.
Google answers the question directly in an AI Overview. The user gets what they need without clicking. Your perfectly optimized ar...
Your organic traffic looks healthy until you realize everyone searching for you already knows who you are.
Brand name plus product. Brand name plus login. Brand name plus support. Your traffic is ent...
Your AI writes like it's talking to everyone, which means it's talking to no one.
Generic AI prompts produce generic content. You ask for a blog post about enterprise software and get 800 words that ...
You spend more time coordinating meetings than actually holding them. This is normal. It shouldn't be.
The average marketing professional wastes six to eight hours per week on scheduling coordination...
Your calendar says you have plenty of open time. Your brain knows you can't think strategically. This isn't a contradiction. It's calendar fragmentation destroying your capacity for the work that actu...
Your company spent thousands on AI tools. Usage peaked in month one. By month three, adoption had cratered. This isn't a feature problem. It's a personality problem.
Most corporate AI sounds like it ...
We spend more time managing our calendars than executing the work that appears on them. This isn't efficiency. It's cognitive waste disguised as productivity.
Most marketers treat calendar management...
Five minutes doesn't sound like much. Multiply it by every meeting on your calendar, and suddenly you're looking at hours per week. Time that disappears into the gaps between over-scheduled blocks, lo...
Most marketers have Gemini access through their Chrome browser and never use it. This is a mistake. Not because Gemini is magical. Because it eliminates friction between identifying a task and executi...
Your meetings generate more strategic intelligence than your analytics dashboards. You just never extract it.
Most marketing teams treat meeting transcripts as compliance documentation. Record the ca...
There's a special kind of founder who wants their three-person company to sound like a Fortune 500 firm. They craft carefully depersonalized content. They use "we" when they mean "I." They desperately...
